Monetisation isn’t really a topic that gets most gamers’ blood pumping – at least not in a good way – but it’s the lifeblood of the games industry itself, and in the past few years, it’s been at something of an impasse.
There are a number of opposing forces pushing and pulling the discussion over how to monetise video games: there’s the reality of increasing development costs, matched against the equally important reality of decreasing consumer discretionary spending (at least in the short term), complicated by high inflation actually driving game prices down in real terms.
There’s the need to reach as wide an audience as possible, which is hampered by having financial barriers to entry, balanced against the need for monetisation to be at least intrusive enough to get average revenue per user up to a point where each additional player isn’t actually contributing to a spreading pool of red ink on the balance sheet.
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